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We are committed to maintaining high standards and transparency with our content. We are also a commercial entity. However, these factors are not mutually exclusive, and it is possible to navigate a path which meets both objectives.
We are always honest in our reviews, and will only feature / recommend products & services which we genuinely believe to be helpful to our readers.
Although a valid marketing tool for many businesses, we have a policy to never pay to artificially appear at the top of search engine pages.
We rely on producing relevant and organic content, which gets ranked naturally, resulting in happy readers and a good reputation.
In this fast-changing tech landscape, it is becoming more common for websites, articles and content to be written using AI generators. We do not do this.
The contents of all of our reviews and information pages have been produced by a real life human.
Many of the links on our website are ‘affiliate links’. This means that if you click on the link and then make a purchase with that retailer, we are paid a small referral commission.
We are transparent, and provide a disclosure on each page where there may be paid links.
To ensure the affiliate links work correctly, please ‘allow cookies’ on our website.
The price you pay for any goods or services is not affected by this, but it does help us to fund our website and service – for which we are most grateful to you.
We do not allow ‘advertorial’ on our site. All reviews are produced by our team, without any influence from external brands (except where technical details / specifications are supplied).
In many cases, we purchase the products we review. Some brands temporarily loan products to us for testing.
Whenever we are given a free/discounted product or service for testing, we will disclose any such discount.
On some of our pages, we may provide space for third party adverts. We can earn revenue from such adverts, usually on a pay per click basis.
We try to ensure 3rd party adverts are relevant and not misleading, and all third party adverts will be clearly marked.
We are happy to hear about new products and brand updates, so that we can provide pertinent content to our readers.
Samples and products can be sent to us for testing, but this is always on the understanding that our reviews will be unbiased and objective.